The Green Movement really took off after 2001, after 9/11. Gas shortages caused gas prices to rise which caused an increasing demand for hybrid cars. The film "An Inconvenient Truth" spawned a consciousness of chemically treated food and vanishing resources, as well as a new demand for ecotourism.
http://webecoist.com/2008/08/17/a-brief-history-of-the-modern-green-movement/
-Ashley
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